Printodeco

customised melamine paper for decorative boards

Overview

Current situation and opportunity

The manufacturing of melamine boards is a large industry; in 2013 the melamine board production reached 12 billion m2 only in Europe.

Traditionally the melamine paper imitates real wood, however clients increasingly demand customised designs with new colours, motifs, textures and patterns.

The combination of already available technologies converts Digital Printing in an emerging alternative for imprinting the decorative papier of melamine decorative boards.

Digital printing makes possible:

  • Shorter time-to-market, the versatility of the imprinting and the intercommunication of the stakeholders will make possible to shorten delivery time
  • Shorter run length, which makes possible to meet customers demand and to improve the profitability of the average order.
  • Reduction of stocks, which is currently oversized despite of the continuous renew of designs and the increasingly smaller orders.
  • Smaller run batches, 50% of the orders are under 1,000 m2, while the standard paper roll is over 6,000 m2. The self-printing will allow producing paper rolls containing the exact amount of patterns demanded by customers.
  • Full design customization in terms of colour, pattern and introduction of final commercial logos or trademarks. Digital production will make possible new opportunities such as: (i) The direct customization of products by the customer; (ii) The offer of exclusive designs, and; (iii) The production of decorative patterns with no repetition.
  • Innovative products, such as patterns with no repetitions, unique patterns, variable data printing, etc.
  • Water consumption and waste reduction: achieved throughout the substitution of traditional rotogravure printing technology for digital printing, and thanks to on demand production.

Having this target in mind, the main objective of the Printodeco project is to assess the market-uptake of digital printing solutions to make a customised melamine paper for decorative boards.

Overview  

Project

Project

Customised melamine paper for decorative boards

Printodeco project main objective is to assess the market-uptake of digital printing solutions to make a customised melamine paper for decorative boards.

The use of digital printing for melamine paper represents a change of paradigm in the business of decorative boards, since not only will affect to the manufacturing of the paper, but also will change the whole value chain.

As a first benefit, digital printing will provide flexibility and design personalisation to the boards. More interestingly, it will make possible that SME focussed in design or printing can get into the decorative board market and the interaction among all stakeholders with special emphasis in the final user.

Having this target in mind, the general objective of the Printodeco project is to assess the market-uptake of digital printing solutions to make a customised melamine paper for decorative boards.

Therefore, Printodeco brings together into the consortium project 4 major stakeholders that complete the chain value. They will assess the viability of the digital transformation in an operational environment:

  • A graphic communication SME (Tórculo)
  • A SME focused on product development (Seistag),
  • An melamine board manufacturer (Losán) and
  • A furniture manufacturer (Logisiete) that also activates a world-wide market place for final-customers (cocinas.com)

Excellence

Main challenges to be addressed by Printodeco project

Work Packages

description

Work Package 1. Project Management

The main objective of WP1 is to manage the coordination of effort among all the partners to ensure the effective operation of the project, timely delivery of the results and adequate commercialization and communication of results. Specific objectives are:

  • To define internal management procedures into a project management handbook.
  • To perform both technical and administrative management at all stages in the project.
  • To organize meetings several times a year to hold technical and management board coordination meetings.
Work Package 2. Design of Digital Printing Service

WP2 aims to establish the digital framework needed to manage data file and driving the data to the printer as well as the development of interactive tools to help customers in their choice.

  • Regarding the Generation of digital images:
    • Set up a robust protocol for generation of image data files.
    • Create a database of images with different colours, textures and shapes that can be easily handled.
    • Make compatible file formats to be used in interactive tools.
  • Regarding the Personalisation tools for costumers:
    • Implement a tool for the view of decorative boards with tailored colour.
    • Implement a tool for boards tagged by the costumer.
    • Implement a tool for costumer self-design.
  • Regarding the Management of products and services:
    • Define attributes of the order.
    • Define a control quality protocol.
    • Create an interactive catalogue.
Work Package 3. Market Uptake

In order to commercialise the resultant products of the project, WP3 pursuits to analyse markets trends of the different sectors for the digital printing at European level and to validate the digital printing service:

  • To identify market trends for developing attractive image printed design and to get to know the most appropriate commercialization formats.
  • To validate digital printing service in a real environment. The real environment that has already been selected for the validation of the digital printing service is a set of kitchen furniture including kitchen worktops and cabinets
  • To identify the main markets where the developed solution can be replicated at European level and to implement the corresponding adaptation actions to carry out this replicability.
Work Package 4. Dissemination and Exploitation

The WP4 provides the means for dissemination and exploitation of the project results. The WP comprises two blocks of activities: Dissemination and Exploitation.

Consortium

four major stakeholders that complete the chain value

The consortium is formed by four major stakeholders that complete the chain value. Three partners are SME being the fourth company a world-wide Industrial Group. By means of Printodeco project, they will assess the viability of the digital transformation in an operational environment.

A graphic communication SME with own capabilities in the field of design, customization and large format printing.

A SME focused on product development and product internationalisation with experience and know-how related to wood industry.

A board International Group that produces agglomerated boards, melamine and veneered boards and also components for furniture industry.

which is a SME, a furniture manufacturer that also activates a final-customer market place with more than 100 shops in five different countries (cocinas.com)

Deliverables

of PRINTODECO

Code Deliverable Title WP Dissemination Dead line
D1.1 Project management handbook WP1 Confidential May 2016
D1.2 First technical management report WP1 Confidential Dec 2016
D1.3 Second technical management report WP1 Confidential Apr 2018
D2.1 Catalogue of ready-to- print images WP2 Public Mar 2017
D2.2 Catalogue of on- demand customisation image service WP2 Public Jun 2017
D2.3 Website for self- production of images WP2 Public Sep 2017
D2.4 Website for singular orders WP2 Public Sep 2017
D3.1 Report about market trends WP3 Public Dec 2017
D3.2 Validation of digital printing service in a real environment WP3 Confidential Jun 2018
D3.3 Replication analysis report WP3 Confidential Sep 2018
D4.1 Exploitation Plan WP4 Confidential Sep 2018
D4.2 Dissemination Plan WP4 Public Jul 2016
D4.3 Project Website WP4 Public Jul 2016

Latest News

... and events

at Cocina Gráfica

On 28 April took place in Vigo, the sixth edition of the conference cocina gráfica. This is a meeting for profesionals of the graphic sector in Galicia. The program started at 9:00 and last until…

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at RUBRICA magazine

The last number of RUBERICA magazine shows many details of PRINTODECO Project. The current issue is number eight and it offers a two-page review on the Project development, its objective and the most relevant facts.…

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at EASD Antón Faílde

The Escuela Superior de Arte e Deseño (EASD) Antón Faílde reached 35 years of history in 2017. As a celebration of this long trajectory, a large program of conferences and exhibitions was prepared. It took…

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ensuring quality
Ensuring quality

Digital production of melamine boards should accomplish the standard quality of boards produced by means of rotogravure printing. Therefore, a quality control ought to be stablished in two different processes. From one hand, the digital…

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PRINTODECOreadytoprintcatalogue
Ready to print

PRINTODECO partners have fulfilled their compromise: the Catalogue of “ready to print images” is ready and public. Download it following this link. Catalogue of “ready to print images” is a 32 pages document. It shows…

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cosme data hub
PRNTODECO at COSME Data Hub

COSME data hub is already available at the internet. It is a new website showing all the funded projects over a virtual map of Europe. Moreover, the web shows a brief review on the project…

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lab scale digital capture
Digitally captured

Special products reach market with high prices. Therefore, they support the costs of a dedicated design work. Meanwhile, the conventional products ought to compete in the market showing low fares. This means that producing that…

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West meets East

Two people from SEISTAG visited China in order to identify the key questions for market introduction of PRINTODECO outputs. The travel took place during the week of 14NOV to 18NOV. The cities of Shanghai and…

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trends
The things to come

Milan is the head city for fashion and trends in Europe and probably in the entire world. Milan is also a hub for fashion industry, and that means furniture, clothing, graphics, etc. Design in present…

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PRINTODECO
consortium meeting at LOGISIETE

The second meeting of the PRINTODECO consortium took place on Wednesday the 29th of September at LOGISIETE facilities. The four companies were represented at the meeting and shared their vision on the project. During the…

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