Within the cycle of «A Contracorriente» organized by the Seoane Foundation in A Coruña, The head of R&D at SEISTAG shared their experiences in designing products and processes. The conference took place on July the 6th, at 20:00 pm. At the event more than 30 experts were present, and a large debate was held at the ending of the presentation.

Along the public presentation, the attention was focused on the collaboration between designers and the industry. In the talk the market uptake was recognized as the main item to be considered in order o develop new products and processes. Also a debate on 4.0 inustry was opened. The public presentation featured designs of the lecturer and was accompanied by a final cocktail.

Fundación Luis Seoane is a Public Museum with a very intense activity in the field of product and graphic design. It is placed in A Coruña in the north west of Spain. The institution offers public activities and exhibitions. The aim is to project itself as an active entity that supports the mainstreaming proposed contents. To this end, invites the public to become active collaborator, seeking empathy of the city and also offering numerous courses and workshops. It aims to provide activities and exhibitions.